Business ethics II

If a business needs to dramatically alter pictures of its products to make them look appealing, fabricate positive customer feedback, or obscure contract terms, something is drastically wrong. Any company that has a legitimate value proposition should be able to promote its products or services by presenting them in a straightforward and honest manner

Fairness, integrity, decency and sustainability are the four pillars of ethical enterprise. Of course, these four pillars of ethical enterprise won’t guarantee morality, but their early adoption does provide the firm foundation upon which a trustworthy business is based.

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